Privacy Policy


Last Update: Sep 15, 2020



The data controller is CB Inversiones Isla Bonita (“HACIENDA FÉLIX”), with NIF E01690684. The contact details of HACIENDA FÉLIX are the following:

– Postal address: Juan Sebastian Elcano, 44, Vvda. 40, El Rosario (Tenerife, Spain).

– Phone: +34 677 467 850

– Email: info@haciendafelix.com

The interested party is informed that HACIENDA FÉLIX has appointed a Data Protection Delegate to whom he may raise any question regarding the processing of his personal data. The interested party may contact the Data Protection Delegate through the following contact information: info@haciendafelix.com, postal address: CB Inversiones Isla Bonita, Juan Sebastian Elcano, 44, Vvda. 40, El Rosario (Tenerife, Spain).



HACIENDA FÉLIX may collect the following personal information from users of the HACIENDA FÉLIX website and / or the HACIENDA FÉLIX mobile application (“WEB / APP”) through the corresponding forms: name, email address, postal address , telephone number, date of birth and credit card (PAN + CVV2) in compliance with PCI DSS standards or account number (provided by the customer in case of return) when the user visits the WEB / APP, registers, place an online order, contact HACIENDA FÉLIX or participate in promotions or surveys of HACIENDA FÉLIX.

Furthermore, HACIENDA FÉLIX collects all the information related to your browsing on the WEB / APP and your interaction with the brand.
All the personal data that HACIENDA FÉLIX collects comes from the interested party, with the exception of the contact information that can be provided to us by friends or family:

– To send a gift voucher or other gift.

– To share the favorites saved in the WEB / APP.



The personal data of the interested party will be treated with the following purposes as applicable:

– Manage and develop the registration on the WEB / APP. Registration will involve the creation of profiles of the user’s browsing on the WEB / APP. Said profiling consists of the use of the client’s personal data and the information on their navigation such as the products seen or added to the basket, the sections of the WEB / APP visited, the location to evaluate their preferences and / or personal interests with The objective of offering you the contents of the WEB / APP, the offers, the services and the products appropriate to your profile.

– Manage and develop online shopping. We use the customer’s personal information to process and deliver their order, inform them by email and / or SMS of the status of their order and perform anti-fraud checks. In case of receiving consent from the interested party, we will keep your credit card details for future purchases.

– Manage and send information on exclusive promotions, latest news and personalized information adapted to the profile, interests and needs of the interested party as a customer through email, SMS, postal mail or any other communication channel and / or digital platform. Sending this information will involve the creation of user profiles, which consists of using personal data, the history of their purchases, if applicable, as well as browsing information on the WEB / APP to evaluate certain aspects related to their personal preferences, in order to offer you commercial communications appropriate to your profile. Where appropriate, certain personal information of the client may be used to personalize communications in digital media.

This purpose includes promotional actions, such as, for example, the management of contests or sweepstakes.

– The content, products or services will be personalized to the client in the communications according to their interests. To manage communications, see the ‘Subscriptions’ section in My account.

– Respond to the exercise of privacy rights, as well as inquiries and claims.

– Management and issuance of accrediting sales documents: digital receipt, sales invoice or Tax Free.



HACIENDA FÉLIX will keep personal data only for the period of time that is reasonably necessary, taking into account the needs to respond to questions that arise or solve problems, make improvements, activate its services and meet the requirements required by applicable legislation. This means that you can keep personal data for a reasonable period of time even after the interested party has stopped using HACIENDA FÉLIX’s services or has stopped using the WEB / APP. After this period, personal data will be blocked from all HACIENDA FÉLIX systems.



HACIENDA FÉLIX has the following legitimate bases to be able to process personal data:

Execution of the contract

The legal basis for the processing of the personal data of the interested party that is collected is the execution of the sale contract. In this sense, the interested party is obliged to provide the data that are necessary for its execution. If you do not provide us with these data, it will not be possible to carry out the sale.

Legal obligations

The management and issuance of the sales invoice is based on the legal obligation of HACIENDA FÉLIX in its relationship with customers.


In relation to the following purposes, the legal basis for the processing of the personal data of the interested party will be their consent, if it has been provided:

– Management of the registration on the WEB / APP.

– Management of the sending of information on exclusive promotions, latest news and personalized information adapted to the profile of the interested party.

– Response to the exercise of privacy rights, inquiries and claims by the interested party.

– Management of the garment availability alert service on the WEB / APP.

– Management and issuance of the following supporting documents of sale: digital ticket and Tax Free.

– Keep the data of the payment cards for future purchases.

The withdrawal of consent to these treatments by the interested party will not condition the execution of the sale contract entered into between him and HACIENDA FÉLIX.

Legitimate interest

In relation to the following purposes, the legal basis for the processing of the personal data of the interested party will be the legitimate interest of HACIENDA FÉLIX:

– Profiling by browsing the WEB / APP by a user registered in it, as well as by all those users who have provided us with their data for any other purpose.

– The creation of profiles to send information on exclusive promotions, latest news and personalized information adapted to the profile of the interested party.

– Sending satisfaction surveys on the services purchased or services used by HACIENDA FÉLIX clients to request their opinion and to improve them.

– Commercial prospecting.

Our legitimate interest is to be able to guarantee that our WEB / APP remains secure, as well as to help HACIENDA FÉLIX to understand the needs, expectations and the level of satisfaction of the users and, therefore, improve the services, products and brands. All these actions are carried out in order to improve the level of customer satisfaction and ensure a unique browsing and shopping experience.



The personal data of the interested party may be transferred / communicated to the following recipients:

– Public Administrations and Bodies when required by tax, labor, Social Security or any other applicable regulations.

– Companies in charge of data processing (providers of fraud detection and prevention, technological services, customer service services, advertising and marketing services, etc.) and, in general, third-party providers that are necessary for the provision of the services offered by HACIENDA FÉLIX (IT service providers).

International data transfers may also occur at the headquarters of the previous assignments / communications for which HACIENDA FÉLIX will use the Standard Contractual Clauses adapted by the European Commission and the EU-US Privacy Shield. as a guarantee of those transfers made to countries that do not have an adequacy decision from the European Commission. In any case, the third parties with whom certain personal data are shared will have previously accredited the adoption of adequate technical and organizational measures for the correct protection thereof.

HACIENDA FÉLIX does not sell customer data to third parties.



The WEB / APP uses information security techniques such as firewalls, access control procedures and cryptographic mechanisms, all with the aim of preventing unauthorized access to the data and guaranteeing their confidentiality. To achieve these ends, the user accepts that HACIENDA FÉLIX obtain data for the purposes of the corresponding authentication of access controls.

Additionally, any transaction carried out through the WEB / APP is carried out through secure payment systems. Confidential payment data is transmitted directly and in an encrypted form (SSL) to the corresponding entity.
HACIENDA FÉLIX states that it has adopted all the technical and organizational measures necessary to guarantee the security and integrity of the personal data it processes, as well as to prevent its loss, alteration and / or access by unauthorized third parties.



You have the following rights that can be exercised through the email address info@haciendafelix.com :


Right Description
Right of access You have the right to obtain confirmation about whether or not Hacienda Félix is treating personal data that concerns you, as well as to access the personal data that Hacienda Félix has about you.
Right of rectification You have the right to request that Hacienda Félix rectify personal data when they are inaccurate or to complete them when they are incomplete. If you are registered on our WEB / APP, it may be easier for you to correct them directly by modifying the profile.
Right to erasure / right to be forgotten You can request that personal data be deleted when, among other reasons, the data is no longer necessary for the purposes for which it was collected.
Right of limitation You have the right to request the limitation of the processing of the data, in which case we will only keep them for the exercise or defense of claims.
Portability right You have the right to receive personal data in a structured, commonly used and machine-readable format, and to transmit them to another controller when the treatment is based on consent or a contract, and is carried out by automated means.
Right of objection You can oppose that personal data are subject to a treatment based on the public or legitimate interest pursued by Hacienda Félix, including profiling. In this case, Hacienda Félix will stop processing the data, except for compelling legitimate reasons or the exercise or defense of possible claims.
Automated individual decisions You have the right not to be the subject of a decision based solely on automated processing, including profiling, that produces legal effects on you or significantly affects you in a similar way. However, it will not be possible to exercise such right in the event that the decision is necessary for the conclusion or execution of a contract between you and Hacienda Félix; is authorized by the law applicable to Hacienda Félix provided that it establishes adequate measures to safeguard its rights, freedoms and legitimate interests; or is based on your explicit consent.
Right to file a claim You have the right to file a claim with the Spanish Agency for Data Protection.


Last Update: Sep 15, 2020


The user undertakes to make appropriate use of the contents of the Web, being obliged to (i) provide truthful and accurate information on the data requested in the registration or order form, and keep them updated, every time you use the website; (ii) not to engage in illicit, illegal or contrary to good faith and public order activities; (iii) not to disseminate content or propaganda of a racist, xenophobic, discriminatory nature based on race, sex, ideology, religion or that in any way violates morality, public order, fundamental rights, public freedoms, honor, the privacy or image of third parties and in general the current regulations; (iv) not cause damage to the physical and logical systems of the Web, the suppliers of HACIENDA FÉLIX or third parties, nor introduce or spread computer viruses or any other physical or logical systems that are likely to cause damage on the network previously mentioned; (v) not to use the contents of the Web and its information to send advertising, or send messages for any other commercial purpose, or to collect or store personal data of third parties; (vi) not try to access and, where appropriate, use the email accounts of other users and modify or manipulate their messages.

HACIENDA FÉLIX reserves the right to make the modifications it deems appropriate on its website without prior notice, being able to change, delete or add both the content and services provided through it and the way in which they are presented or located on your portal.


Last Update: Sep 15, 2020


All intellectual and industrial property rights of the Web and its contents, including but not limited to the images, sound, audio, video, designs, texts, graphics, logos, icons, color combinations, structure, buttons, as well as the software , trade names, trademarks, works, illustrations, photographs or industrial drawings and any other signs susceptible of industrial and commercial use are property and ownership of HACIENDA FÉLIX or third party owners of the same who have duly authorized their inclusion on the Web.

The reproduction, distribution and public communication, including the method of making it available, of all or part of the contents of the Web, for commercial purposes, in any medium and by any technical means, without the authorization of HACIENDA FÉLIX.

The user agrees to respect the intellectual and industrial property rights owned by HACIENDA FÉLIX. The user may use the Web and its contents for their personal and private use. Any other use is prohibited and will require the user to obtain the express prior written authorization of HACIENDA FÉLIX. The user must refrain from deleting, altering, evading or manipulating any protection device or security system that was installed on the Web.


Last Update: Sep 15, 2020


HACIENDA FÉLIX is not responsible, in any case, for damages of any nature that may cause, by way of example: errors or omissions in the content, lack of availability of the portal or the transmission of viruses or malicious or harmful programs in the contents, despite having adopted all the necessary technological measures to avoid it.

From the client’s website it is possible that it is redirected to content from third-party websites. Since the provider cannot always control the content posted by third parties on their websites, it does not assume any type of responsibility for such content. In any case, the provider declares that it will proceed to the immediate withdrawal of any content that could contravene national or international legislation, morality or public order, proceeding to the immediate withdrawal of the redirection to said website, informing the competent authorities the content in question.

HACIENDA FÉLIX is not responsible for the information and content stored, by way of example but not limited to forums, chats, blog generators, comments, social networks or any other means that allows third parties to publish content independently on the Web. However, HACIENDA FÉLIX is made available to all users, authorities and security forces, and actively collaborating in the withdrawal or, where appropriate, blocking of all content that could affect or contravene national or international legislation, rights of third parties or morality and public order. In the event that the user considers that there is any content on the Web that could be susceptible to this classification, please notify the administrator of the website immediately. Web .

The Web has been reviewed and tested so that it works correctly. In principle, correct operation can be guaranteed 24 hours a day, 7 days a week, all year round. However, HACIENDA FÉLIX does not rule out the possibility of certain programming errors, or that force majeure, natural disasters, strikes, or similar circumstances may occur that make access to the Web impossible.

The introduction of hyperlinks for commercial purposes on web pages outside of HACIENDA FÉLIX that allow access to the Web is prohibited, without the prior consent of HACIENDA FÉLIX. HACIENDA FÉLIX is not responsible for the use or content of third-party web pages that may link to www.haciendafelix.com.